What is a pop video?

A pop video is a short film that goes along to a song or songs. It is made to promote the songs as it is seen as a way to attract an audience, through imagery (visual).  Music videos originally came around when MTV first decided to base their format around the medium. Music videos use many visual graphic techniques forms such as animation, live, films, narrative and non narrative. The majority of music vidoes often use images and scenes that conform to the lyrics of the song, only rare occassions where they subvert. Some music videos share no concept and only are filmed based on performance.