Digi Pak - Moodboard

I really like all of these album covers as they are bright, bold and colourful as well as being creative. This is not something that is usually portrayed from many artists as they usually focus mainly on the artist's face rather than the design. In addition to this, with the increase of consumers downloading songs online, they hardly see the album covers so many producers and record labels have shown to spend less time on the design.

However, these album covers are the complete opposite, it is clear that the designers behind these covers have thought about the artist, genre, target market and how to make the CD stand out. The most effective cover, to me, was the 'Nameless' cover as it incorporate a drawing as well as the use of digital design which is something I haven't seen before. I would like to include this feature and pitch the idea of using hand drawn elements in the Digi-pack.

Organising/Planning - filming

One of my close friends was celebrating his 18th birthday, by hosting a party. Knowing this, I used this opportunity to gain footage for my video. This is because a party scene would fit the genre of my video very well. It also links with the song and the typical convention of a rapper. Parties link to the characteristics of the chosen artist (Lil Kay).

After gaining permission from the host to film, I then asked if it was ok if I brought my friend along with me as he was helping me film by carrying the equipment, driving, etc. He was also my co-director.

Organisation of Personnel, Equipment, Location and Props/Costume (Mind-Map)

Update - Video

I have created a first draft of my music video and created a little snippet preview to put forward to my team and show my target audience in order to get feedback.

Preliminary task

After selecting a genre, creating a logo would need to follow along the same theme (Hip Hop/Dance). The Logo was created using Photoshop CC, which allowed me to improve my design skills. The logo features a diamond design with multi coloured lines as well as the band name 'EZ - Mac' in a white bold font.

January schedule

Here is the schedule produced for January. This is a strict schedule that needs to be kept to as not keeping to this schedule would lead to us not being able to complete the work and meet the deadlines. Also this gives the group a chance to give feedback on the productions. All three productions will be worked on throughout this month, mostly on weekends

Song Change

Due to copyright issues and audience feedback, we have decided to change our song. We had realised that the song we were originally going to use was, 'Lil Kay ft Lady Gaga - Applause' but due to copyright laws, we aren't allowed to use Lady Gaga's chorous in the song without full consent/permission from the idol herself, or her management team. Also from our feedback we had found out that modern UK rap had evolved and the audience preferred a more sing song rap song, that they can dance too as well as rap along to. Due to this we had to change the approach of our video, through song choice. We decided to change the song to a more up beat, excited song. It is called 'Money Flows' which our target audience took a real liking too.