When planning the designs for our digi-pak and website, we need to come up with a font for our text. This front has to be consistent throughout both products and each style had to be fairly similar to the other. Baring this in mind, I took it upon myself to research different font styles and typical fonts of already existing products, such as 'One Direction's website' and '50 Cents Digi-pak'. From the research that I carried out I came to the conclusion that Sans serif fonts are the very popular amongst websites and digi-paks and will cater to our products very well. I researched the most popular san serif fonts and asked my target audience which one they prefer, ultimately the most common one was 'IMPACT'.
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