Artist Brand Identity

Genre Research - TOP 3

RnB:

RnB, also known as R&B,  modernly stands for rhythm and base! RnB was originally founded in the 1940s, in the united states, which was originally called Rhythm and blues. Since then it has gone under many changes hence the modern name Rhythm and base. RnB is primarily from a black origin however modern day RnB is widely listend to and performed by many different races.
RnB is a global
 
 

Some of the first RnB artist and albums were:

• Ray Charles - Singular Genius
• James Brown - Sex Machine
• B.B King - Live at the Regal
• Bo Diddley - Bo Diddley's Beach party
• Ike Turner
• Stevie Wonder - The Definitive Collection

RnB dominate the world today, in terms of most successful genres.

Some of the best RnB stars of today are:

• Chris Brown
• Rihanna
• Chari XCX
• David Huetta

Rap:

Rapping has many names for it, MCing, spitting bars, rhyming and even as far as poetry but it is generally known as rapping. Rap is a spoken or chanted rhyming of lyric, it is known as word poetry that is performed over a musical instrumental or beat . They're many different components of raps but the most important and highly targeted are content of the rap, the combining flow of rhythm and rhyme and the delivery. Rap music allowed many sub genres to be created such as Hip Hop music. The first sign of rap was dated back in 1920s and 30s. Some of the greatest rap artist of today are:

• LL Cool J
• Run DMC
• Russell Simons
• Slick Rick
• Salt 'n' Pepper

Rap is also very successful in this modern age. Today Rap is recognised to be one of the best genre's of music around and very popular to learn and perform. Many people in the world study, learn and practice this genre in order to become the best at it. This is then performed to an audience for entertainment. The growing use of web 2.0 in the modern era, creates a platform for individuals to deploy their 'rap' talent, to the intended audience. This genre has become so big that both genre's have taken up the learning 'rap', with newly found superstar 'Nicki Minaj' being seen as inspiration after being signed by a massive record label (Young Money).
Some of the best rappers of today are:

• Kanye West
• 2 Chainz
• Mac Miller
• Drake
• Nicki Minaj

Rock (Rock and Roll):
What is commonly known today as Rock music was preferred as 'Rock and Roll' back when it was originated in the late 1940s, early 1950s. Rock music was a combination of blues music, jazz music, gospel music, western swing and country music. When Rock and Roll was first originated it was known that Rock and Roll. When Rock and Roll was first created, piano and saxophone were the lead instruments however very soon after that, guitar was introduced and took over. Now rock
and roll typical instrument include electric guitars (bass and rhythm) and a drum kit.
In the modern era, rock and roll has a specific audience, this is a huge genre however lacks diversity due to the type of sound rock and roll presents.

Some of todays best Rock artist consist ofl

• Beck
• Artic Monkeys
• Rolling stones
• Maroon 5

 

Deconstruction of Music Video, Digi Pak & Music Video

Font choices

When planning the designs for our digi-pak and website, we need to come up with a font for our text. This front has to be consistent throughout both products and each style had to be fairly similar to the other. Baring this in mind, I took it upon myself to research different font styles and typical fonts of already existing products, such as 'One Direction's website' and '50 Cents Digi-pak'. From the research that I carried out I came to the conclusion that Sans serif fonts are the very popular amongst websites and digi-paks and will cater to our products very well. I researched the most popular san serif fonts and asked my target audience which one they prefer, ultimately the most common one was 'IMPACT'. 

Summary of audience thereoist & theories

Richard Dyer: Summary of theory

Richard Dyer argues that there’s a difference between a ‘Pop Star’ and a ‘Pop Performer’. Pop performer is a person or people that may or may not be famous or have a celebrity status/image but performs music. Pop Star is where an image is constructed to an audience

·       Industry and audiences

Pop stars, in the industry are created, shaped and used to make money from the audience. This money is made from ownership parties e.g. record labels, management, representatives. An example would be shows such as ‘X factor’ or ‘American Idol’ where stars are re-created similarly to cater to the audiences. Market of audience may want something different in comparison to another market therefore an ownership party will need to ensure that they cater to all different audiences.

·       Ideology/Culture/Character/Personality

Pop stars have cultural attitudes that the audience may also share, this creates a sense of familiarity. An example of this would be Selena Gomez wearing the purity ring. Also pop stars have the power to start fashion trends such as Rihanna’s red hair. Pop Star supports hegemony.

Goodwins

Andrew Goodwin argues that they’re 5 key aspects of music videos:

·       Thought beats – Seeing the sound

·       Narrative and performance

·       The Star Image

·       Relation of visuals to Song

·       Technical Aspects of Music Video

Goodwin splits the thought beats stage into three steps.
First step is to focus on the structure of the song, for example the chorus.
Secondly, take into account the artist(s) voice of the song. The voice would be unique and used as a form of identification that can relate back to the star image.
Thirdly: the mode of the address. The narrative in the video can be interpreted as a story, leaving the artist to be the storyteller.

Goodwin describes the songs as not fully producing the full narrative, he argues that the audience tend to create their own idea of what’s being portrayed.  Goodwins says that the narrative and performance need to work together in order to keep the audience interested.

The star image is a very important in a music video as the star image is commonly portrayed through the music video. Star image has a very important part to play in the music video.

Relation of visual to song, there are three ways that music videos work to promote a song. The most common way is to illustrate is when the video uses images to portray the meaning of song. Amplify is when the illustrations are repeated constantly through the video, so that it is cemented into the audiences mind.

Technical Aspects is referring to the se of camera movement, angles, sounds, mise-en-scene, etc. This is essentially is the creation and maintenance of the music video.  The mise-en-scene enures the authentic look and make it look professional.

Inspiration: Video

Moodboard: Digi Pak

Market Research